The fuel to sell
Tiers, points, specializations, activities. Every vendor program looks different. Channel Rocket brings them all together.
The only platform that unifies every vendor program a partner sells — tiers and points, certifications and activities, specializations and revenue — into one clear view shared by partners, distributors, and vendors alike.
Built by channel veterans for the way the channel actually works
VendorsDistributorsResellersMSPsVARsSIs
The challenge
One vendor is a job. Thirty vendors is impossible.
Most partners sell dozens of vendors. Every vendor builds their program differently. Some still run tiers. Some have moved to points. All of them keep adding specializations, certifications, and required activities. Tracking it all in one head — or one spreadsheet — was never going to work.
01
Every program is different
Tiers from one vendor. Points from another. Specializations stacking on top of both. No two vendor programs look alike — and they all keep evolving.
02
The upside is buried
Partners rarely see — in real dollars — what their current level is worth or what the next level could be worth. Without that visibility, programs don't drive action.
03
Multi-vendor tracking is impossible
Partners, distributor CAMs, and vendor PAMs each keep their own spreadsheet for each vendor. Gaps get spotted late. Activities slip through. Money gets left behind.
Who we serve
Two audiences. One platform.
Channel Rocket is built around the people who actually move the channel — and gives each side exactly what they need to win.
For VendorsFor Partners
Turn your program into a growth engine.
Partners care about two things: how much they can make, and how easy it is to sell. Channel Rocket gives them both — and gives you the activation mechanism, the visibility, and the engagement your program has been chasing for years. When partners see the money and the path, they move.
i. Show your partners the money Channel Rocket's Profitability Calculator translates your program into real dollars at every tier and points level. Partners see exactly what they can earn — rebates, deal reg bonuses, growth incentives, all of it — and the conversation instantly shifts from "why should I engage" to "how fast can I get there."
ii. Give them the roadmap The Program Tracker maps every certification, activity, and requirement in your program to a clear path forward. Partners know exactly where they stand, what's next, and what it takes to reach the next level — whether your program runs on tiers, points, or both.
iii. Give your distribution partners consultative power Channel Rocket is the solution your disti CAMs have been asking for. One unified view of every partner's program progress, earnings potential, and next best action — so every conversation becomes a strategic one and your distribution partners become true consultative extensions of your team.
Vendor view · live rollup
See your entire partner base at a glance.
247
Active Partners
38
Tier Advancements
82%
Engagement
+24%
Deal Reg Volume
Program adoption78%
Cert completion64%
Make more money. Sell with less friction.
Partners care about two things: how much they can make, and how easy it is to sell. Channel Rocket delivers both — showing you exactly what every vendor program is worth at your revenue level, and giving you one clean view of every cert, activity, and milestone standing between you and the next payout.
i. See exactly how much you can make Your current level, your next level, and every dollar in between — across rebates, deal reg, growth bonuses, and incentives. Drag a slider, watch the number move, get excited about chasing it.
ii. Sell easier with everything in one place Vendor content, certifications, solution matching, co-selling partners, and your team's progress — all in one hub. Stop hunting through six vendor portals to do one job.
iii. Track every program at once Tiers, points, specializations, and required activities across every vendor you sell — visible on one dashboard, updated in real time, shared with your disti CAM. No more spreadsheets.
Partner view · live earnings
Your next level, in real dollars.
$284K
Projected annual earnings at the next level
Base rebate
Deal reg
Growth bonus
Cert incentive
New logo
"
When partners see what their program is actually worth, the conversation changes from "why should I engage" to "how fast can I get there."
The complete platform
Programs are just the beginning. One hub. Eight modules.
Behind the program tools sits a complete reseller engine — the all-in-one hub that channel partners have trusted for over a decade to accelerate sales, connect with vendors, and grow their business.
Newi.
Profitability Calculator
See the exact dollar difference between program tiers at your current revenue. Model discounts, deal reg bonuses, new logo incentives, bundle bonuses, rebates, and MDF — all in one view.
Newii.
Program Tracker
Every certification mapped to your vendor tiers with required headcount. Person-level tracking for your team — who is complete, in progress, or a gap. Evidence collection for CAM reviews.
Newiii.
Solution Stack Intelligence
Enter a customer pain point and get a complete solution stack back — the right vendor products, matching services, disti pricing, supply alternatives, and deal registration all pre-wired. Turn pain into a quoted opportunity in minutes, not days.
iv.
Solution Search
Match customer pain points to the right solutions from your vendor line card. Save time, offer more relevant options, and close sales faster.
v.
Sales Enablement
Simplify sales call preparation by leading with your reseller solutions and services. Access supplier content based on your sales motion.
vi.
Certification Tracker
Track all your vendor certifications in one place. Stay notified about expiration dates, program status, and progress toward the next level.
vii.
Ecosystem Connect
Every co-sell partner, PS delivery firm, MSP, and team member profile in one searchable directory. Find the right expertise for any deal and send a job request directly from the dashboard — turning the entire channel into an extension of your team.
viii.
Co-Marketing
Co-branded thought leadership posts blending your expertise with vendor messaging. Industry hooks, your brand front and center, posted on your behalf.
Ready to see what your program is actually worth?
30 minutes is all it takes. We'll walk you through the platform, answer your questions, and show you why channel leaders are calling Channel Rocket the unlock the industry has been waiting for.